The Mars Candy Company released a new candy bar marketed towards women. The chocolate bar comes in a pink wrapper, the chocolate is covered in subtle pink sparkles, and it's called The Fling bar. The candy campaign markets the bars using sex appeal. The fling isn't called a candy bar but instead candy "fingers." The following is a list of phrases used to advertise the candy on the Fling website:
"We created FLING™ Chocolate Fingers to celebrate the female spirit – the unapologetically feminine playful, naughty, flirtatious, and alluring nature that brings shimmer into the world."
"So tear it open and sneak in a quickie. ""a ménage of flavors."
"Then you can pleasure yourself with this chocolate sensation time and time again."
"So let yourself go! Have a FLING™ in private, or wave it all around town; in the office, the bedroom, or the great outdoors."
If this wasn't enough, check out the commercial!
If you ask me, this candy bar will be a flop. If Mars really knew women at all the candy wouldn't be sparkly pink but instead would have a a noise free wrapper so women could discreetly open chocolate in their purse for "secret eating."
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